Wingenious Content Master Prompt Builder · FREE
As seen at Copa AI · AI Summit 2026

Build your master prompt.
Ten minutes. Yours forever.

The prompt behind one client's blog post is 1,491 words. The actual request is 36. The other 98% is context, written once and reused every time. This wizard builds that 98% for your business: five blocks, plain English, no jargon.

Nothing here calls an AI. You'll leave with a document you paste into ChatGPT, Claude or Gemini, free tiers included, and the output starts sounding like you.

Here from the Copa AI talk? These steps mirror the slides, block for block: build along, or catch up in the coffee queue.

Answer roughly. Honest and scrappy beats polished and vague. You can edit everything at the end, and your answers stay on this device until you say otherwise.
Block 01 of 05 · Who you are

Who are you?

Write like you'd explain it to someone at the bar. The AI has never met you: this block is its introduction.

Get AI to help you complete this form: a 10-question interview

You are a top 0.1% expert in brand strategy for small businesses.

Interview me about my business: ask me 10 questions, one at a time, covering what we do, who we serve, how we're different, and what we'd never say. Number them. Wait for my answers.

Then return my business context in exactly three labelled sections, so I can copy each into a form:

  1. 1. WHAT WE DO (name, what we make or do, where, and for whom)
  2. 2. WHAT MAKES US DIFFERENT
  3. 3. WHAT WE'D NEVER SAY OR DO

Plain text, no markdown, under 150 words in total.

Paste into any AI tool and answer its questions like a human. Its reply comes back in three labelled sections that match the three boxes below: copy each one straight in.

One or two sentences. What you make or do, where, and for whom.
Why do customers pick you over the bigger or cheaper option?
The lines you won't cross. Discounting? Hype? Knocking competitors?
Block 02 of 05 · How you sound

How do you sound?

Three or four honest words beat a mission statement. And the do-not list below is yours to keep: it bans the clichés that make AI writing smell like AI writing.

Get AI to help you complete this form: the voice-finder

You are a top 0.1% expert in brand voice for small businesses.

Interview me: first ask me to paste in two or three things I've genuinely written (emails, a web page, a post that worked). Then ask me 5 short questions about how I want to sound: formal or relaxed, fast or steady, words I love, words I hate. Wait for my answers.

Then return the rules of my voice in exactly three labelled sections, so I can copy each into a form:

  1. 1. TONE (a handful of words, plus one sentence on rhythm and sentence length)
  2. 2. WORDS (words and phrases I use, then words I never use)
  3. 3. DO-NOT LIST (short rules for anything else to ban)

Plain text, no markdown.

Paste into any AI tool: it will ask for your writing samples and interview you. Its reply's three sections match the three boxes below: copy each one straight in.

e.g. "warm, plain-spoken, a bit dry". Add a sentence on rhythm if you like: short and punchy, or longer and considered?
Trade words and local phrasing you want kept; buzzwords you want banned.
Block 03 of 05 · Who you serve

Who are you talking to?

Describe two or three real customers, not ideal ones. A post aimed at someone specific writes itself differently to one aimed at nobody in particular.

Get AI to help you complete this form: customer profiles

You are a top 0.1% expert in small-business marketing.

Interview me about my customers: ask me 6 questions, one at a time: who buys from us, what they buy, why they choose us, what they worry about, and what they'd ask before saying yes. Wait for my answers.

Then return exactly three labelled sections, so I can copy each into a form:

  1. CUSTOMER TYPE 1
  2. CUSTOMER TYPE 2
  3. CUSTOMER TYPE 3

For each: who they are, what they want, what puts them off, and the language that lands with them. Under 60 words each. Plain text, no markdown.

Paste into any AI tool and answer its questions. Its reply's three sections match the three boxes below: copy each one straight in.

Who they are, what they want from you, what they worry about.
Block 04 of 05 · Where it's going

Pick your channels.

In the real 1,491-word prompt, channel house rules were the biggest block: 700 words covering every channel and format. Here's yours, free: a 700-word rulebook, pre-written channel by channel and tuned from client work. Tick what you use, tweak what doesn't fit: only the right channel's rules go into each version of your prompt.

Your master prompt gets a version per channel: the right rules swap in automatically.
Block 05 of 05 · What good looks like

Set the quality bar.

The block everyone skips, and the one that stops you publishing something you'd regret. Ours is pre-written from client work: edit it, don't delete it.

+ The brief · the 2%

What do you want today?

The only part you'll type fresh each time. Try one now, or skip it: the blocks are the point.

Roughly 36 words: what, where, any facts to include (dates, prices, links).
Done · yours to keep

Your master prompt.

Paste the whole thing into ChatGPT, Claude or Gemini and watch the difference. Better still: save the blocks into a Custom GPT, Claude Project or Gemini Gem, and every chat starts already knowing your business.

Want the whole kit emailed over?

Your master prompt as a tidy document, all five block-builder prompts, the channel rule library, and the conference slides. Plus one honest email about what Wingenious does: no drip campaign, no nonsense.

Rather have it built with you? Book a free one-hour call: no jargon, no obligation, no pressure. cal.com/gary-cheers
Gary Cheers · Wingenious · Wrexham, serving all of Wales wingenious.ai · LinkedIn