Alex Irving
Business DevelopmentOutreach, prospecting and pipeline development. Pulls signal from sector lists and routes warm leads to Gary for the first conversation.
About Wingenious
Thirty years in digital. Three years deep in AI.
Wingenious is founder-led AI consultancy for UK SMEs. Gary Cheers has spent thirty years working with businesses from £1m to £100m turnover (building, selling, training and implementing digital) and the last three as an early AI adopter, public speaker and hands-on practitioner. Across three decades Gary has delivered measurable results for hundreds of UK SMEs across IT, digital strategy, marketing and e-commerce. Every engagement scoped against the value of the outcome. Every workflow measured against impact and ROI. Productised offers. Published prices. Fixed timelines.
● Founded 2025 · Wrexham Companies House 16665789 Anthropic + OpenAI partner
§ Why we exist
UK SMEs are being sold AI by people with no commercial experience who are also not implementing it themselves.
Six-figure strategy decks. Twelve-month retainers with no deliverable date. Theory taught by people who had never implemented anything. We started Wingenious to do the opposite: every offer with a fixed scope, a fixed timeline, a fixed price, and Gary's name on the cover sheet. We teach what we build. We build what we teach.
The founder
Gary Cheers. Founder.
Thirty years in digital. Two decades primarily in e-commerce. Coded his first online shop in 1995, then spent the years since helping hundreds of UK SMEs build, sell and scale online. A broad generalist: digital strategy, marketing, e-commerce, IT, training. The breadth matters; AI is most useful where it touches all of them at once.
Three years in, an early adopter and self-described AI-augmented human. Fluent in Make.com from the early days, current with the latest frontier models, and serious about prompting as a craft. Gary speaks publicly on AI to conferences, business events, schools and colleges, hosts the AI Breakfast Club at Theatr Clwyd, and runs free training for North Wales schools and local charities. He does not teach theory; he teaches what he builds, every day, for real businesses.
The thirty years matter most where they compound with the AI velocity. Claude Code can produce four to five people's worth of output in one operator's hands. The trick is that most operators are not senior enough to point that output at the right target. Commercial awareness, systems literacy, knowing what to skip; this is what stops AI-augmented work from implementing the wrong thing faster. See Custom Build for how the pairing translates into a productised offer.
- 2025–Founder, Wingenious Ltd
- 2023–AI Breakfast Club host, Theatr Clwyd
- 2005–Two decades in e-commerce & digital strategy
- 1995Coded his first online shop
- SME range£1m to £100m turnover · 30-year client base
- SpeakingConferences, business events, schools, colleges
The product, demonstrated
One human. An AI workforce.
Gary is the only human on your engagement. Every "colleague" below is an AI agent he built and directs, and their names all spell A.I. on purpose. This is not a stock team page. It is the product, working in the open: one operator plus an AI workforce, output multiplied five to ten times, judgement never delegated. It is exactly what we build for you.
Alice Ingram
Customer Success ManagerLooks after clients post-launch. Tracks adoption, surfaces blockers, schedules quarterly reviews. The reason builds get used, not shelved.
Alicia Iverson
Marketing ManagerEditorial, content production, SEO and the blog. Every post is drafted, fact-checked and signed off before publication.
Adam Isaacs
Solution ArchitectEngineering on Make.com, and bespoke code via Claude Code. Owns implementation specs and the senior-signed-off build plan.
Aaron Irstone
Solution ArchitectIntegration and data pipelines. Bridges your existing stack (Shopify, HubSpot, Pipedrive, Xero) with the new AI workflows.
Abigail Ives
Account ManagerDay-to-day client lead through the sprint. Weekly demos, status reports, and the inbox that responds before you have finished typing.
Your turn
Want a workforce like this in your business?
Alex, Alice, Alicia, Adam, Aaron and Abigail are AI agents built on Make.com, Claude and the frontier models. The same thing we run for ourselves is the thing we build, and teach your team to run, for you.
Where we sit
Wrexham. One of five UK AI Growth Zones.
Wingenious is based in Wrexham, North Wales, designated one of five UK AI Growth Zones in early 2026. The location matters: close enough to UK manufacturing, retail and professional services to be on the ground for clients across the Midlands, North West and South Wales; remote-first enough to serve UK-wide.
- Wrexham, Wales · United Kingdom · UK-wide remote delivery
- Regional in-person from Cheshire to the M5 corridor; UK-wide remote everywhere else
- For North Wales SMEs specifically we run a sister site, northwales.ai: Welsh Government-aligned AI adoption, AI Breakfast Club at Theatr Clwyd, free training for local schools and charities.
Talk to us
Thirty minutes. No deck.
Tell us what you are trying to do and what is in the way. We tell you honestly whether Wingenious is the right partner, and what the first step would look like.