Productised offer · Step 02 of the Method

One use case, fully scoped.

The AI Feasibility Study is a two-to-three-week deep dive on a single candidate AI use case. £3,950 fixed fee. Produces the board-ready business case + technical plan needed to commit to a full implementation. Sits between the £2,450 Readiness Audit (whole-business) and the £8,000+ Implementation Sprint (the build). You commit budget to the right use case with evidence, not a hunch.

£3,950 fixed fee 2–3 weeks One use case · fully scoped 30-40 pages · board-ready
A Feasibility Study readout in the boardroom
Built-vs-buy · ROI · Vendor shortlist £3,950 fixed
§ When this exists

Most SMEs go straight from Audit → Sprint and that's right.

The Feasibility Study exists for cases where the Sprint scope needs more rigour: investments over £20,000, multiple vendors in contention, complex legacy integration, regulated industries, or boards that need a written business case before approving spend. If any of those apply, the £3,950 / 2-3 weeks pays back many times over by de-risking the much larger Sprint commitment.

What you receive

One document. 30–40 pages. Board-ready.

The Feasibility Study deliverable is a substantial document: written, defensible, and structured for board scrutiny. Below: the six sections every Study contains.

How the study runs

Two to three weeks. Calendar-light for your team.

We need roughly 4-6 hours of your time across the engagement. Everything else is our work: vendor interviews, technical assessment, document drafting.

Day 01 · Kick-off

Confirm scope

90-minute kick-off call. Confirm the use case scope, the success criteria, the budget envelope, the stakeholders. Access to relevant existing data/systems agreed.

~90 minutes of your time
Days 02-10 · Deep dive

Research + analysis

Vendor interviews, technical assessment, integration scoping, ROI modelling, governance review. Light-touch check-ins with you mid-week.

~1 hr of your team's time
Days 11-12 · Draft review

You shape the final

Draft document shared. 60-minute review call. Your input shapes the final version: corrections, refinements, additional scrutiny on specific sections.

~1 hr of your time
Days 13-14 · Handover

Final document + readout

Final 30-40 page document delivered. 60-minute readout call with your team. Q&A. PDF + editable source. Two follow-up emails included over the next 30 days for board questions.

~90 minutes of your time
The deal terms

£3,950 fixed. Partial credit if you proceed.

The Feasibility fee is partially credited against any subsequent Wingenious engagement (typically £1,500 against a Sprint). Partial rather than full because the deliverable itself has standalone commercial value: you can take it to a different vendor and be substantially de-risked.

  • £3,950 fixed. 50% up front on PO, 50% on completion.
  • 2-3 weeks from agreed kickoff. Bookable up to 4 weeks out.
  • £1,500 credit against any Wingenious Sprint booked within 60 days.
Modelled data flow, illustrative of the Feasibility Study analysis
FAQ

Questions SME leaders ask before booking.

What is an AI Feasibility Study?

A 2-to-3-week deep dive on a single candidate AI use case, scoped from the Readiness Audit. It produces a board-ready document covering: built-vs-buy analysis, ROI projection with sensitivity, vendor shortlist with pros/cons/pricing, technical viability assessment, integration scope, governance + risk register, implementation plan. £3,950 fixed fee. The recommended step between the Audit (whole-business assessment) and the Sprint (the build).

When do we need a Feasibility Study versus going straight to a Sprint?

Skip the Feasibility Study if: the use case is obvious + low-risk, off-the-shelf vendor selection is clear, the integration is simple, your board does not need a written business case. Do the Feasibility Study if any of the following apply: investment is over £20,000, multiple vendors are in contention, complex integration with legacy systems, regulated industry, governance scrutiny is required, board approval is needed. Most SMEs in the £1m-£20m turnover range skip to Sprint; SMEs in £20m+ usually run the Feasibility first.

What is the difference between Audit and Feasibility Study?

The Audit is whole-business (£2,450, 5 days): scores AI readiness across five dimensions, ranks five candidate use cases by effort/impact/risk, produces a 90-day roadmap. The Feasibility Study is single-use-case (£3,950, 2-3 weeks): takes one candidate (usually the top-ranked from the Audit) and produces the detailed business case + technical plan needed for board sign-off and Sprint scope.

Is the Feasibility Study credited if we proceed?

Partial credit. The £3,950 Feasibility fee is partially credited against any subsequent Wingenious engagement booked within 60 days, typically £1,500 credited against a Sprint or Custom Build. The £2,450 Audit also carries a 50% credit (£1,225) on the same terms. Both Feasibility and Audit are priced at their standalone commercial value: the deliverables stand on their own, and the credit is the bonus for continuing rather than a refund of an inflated fee.

Can the Feasibility cover multiple use cases?

No, by design. The £3,950 fixed fee covers depth on ONE use case. The discipline of "one use case, fully scoped" prevents the Feasibility from becoming an expanded Audit. If you need depth on multiple use cases, we run multiple Feasibility Studies sequentially or use the Fractional CAIO engagement to cover scoping at a different cadence.

How is the Feasibility Study delivered?

Day 1: kick-off call (90 mins). Days 2-10: deep dive (vendor interviews, technical assessment, integration scoping, ROI modelling, governance review). Day 11-12: draft document review with you (your input shapes the final). Day 13-14: final document delivered + 60-minute readout call. Document is ~30-40 pages: executive summary, business case, technical plan, risk register, implementation roadmap, vendor shortlist, ROI model.

Need board sign-off?

The defensible path.

When investment scrutiny matters, the Feasibility Study turns "AI looks interesting" into "this is what we'll build, why, with whom, for what return".