Your CRM doesn't push leads to your sales tool, your inbox doesn't post invoices to accounting, your project tracker doesn't talk to anything. So someone re-keys, things slip, weekends disappear into admin. The Implementation Sprint fixes that AND adds AI where it earns its place: classifying support tickets, drafting replies, summarising calls, extracting data from PDFs, predicting demand. Plumbing plus intelligence in one productised build, so the re-keying stops and your team gets the week back for work that matters. Three shapes cover most scenarios. Quick Win for one friction point (£1,500 to £3,500). Focused Sprint for one workflow end-to-end (£4,500 to £7,500). Production Sprint for a full multi-system build (from £8,000). Scope-to-value if none of those fit.
Most UK SME AI projects fail at the implementation stage.
Strategy is easy. Slides are easy. Procurement is easy. Implementing AI in production (where it actually does work, on real data, integrated to real systems, used by real people) is where most engagements die. Wingenious solves this by productising the build into two shapes and applying the right tool to the right task. Fixed price. Weekly demo (on Sprints). 30-day stabilisation. We have eliminated the failure modes of traditional consultancy by removing the consultancy shape entirely.
Builds are priced against the value of the outcome, not the calendar. The patterns below are typical SME scenarios with documented payback ranges. Yours might match one of these, sit between two, or look different again. Either way, scoping starts from the ROI, not from a product menu.
Klaviyo flow that has been silently failing for months. A Zapier zap the original agency built and abandoned. A CRM trigger that fires intermittently. Recovers: the leakage that has been quietly costing for weeks (typical UK SME, missed leads or wasted ad spend, £500 to £5,000 a month). Shape: Quick Win, £1,500–£3,500.
Form fill into CRM, then sales tool, then accounting. Or supplier invoice into inbox, then OCR, then ledger. Or new client onboarding across five tools. Recovers: typically 10 to 30 hours of staff time per week, £20,000–£60,000 a year in recovered capacity. Shape: Focused Sprint, £4,500–£7,500.
100+ tickets a week, 60 to 80 percent of them repeat questions a knowledge base could answer. Recovers: response time drops ~93%, support costs drop ~30%, CSAT often rises because customers prefer instant accurate answers to waiting. Shape: Production Sprint, from £8,000.
Manual invoice processing typically £11–£30 per invoice, up to 17 days end-to-end. Automated processing under £1 per invoice, clears overnight. Same pattern for contract intake (45 mins → 5 mins) and KYC (2–3 days → hours). Recovers: £4,000–£5,800 a month for an SME at 200 invoices/month. Shape: Focused Sprint or Production Sprint depending on integration count.
The build is genuinely new software, not a workflow on top of existing tools. Recovers: capability your team did not have before, sized to the project. Shape: see Custom Build — sister offer to the Sprint, priced from £9,950 or as a monthly retainer.
Common. What happens: a 30-minute discovery call to understand the actual pain and what good looks like, then a fixed-price quote scoped against the value. No time-and-materials, no scope creep. Shape: scope-to-value — see "Three productised shapes" below for the patterns most builds end up fitting once scoping is done.
Most SME builds fit one of three productised shapes. Pricing is value-led, the shapes are the patterns scoping reveals. None of them locks you in: where the scenario does not fit, we scope to value and quote bespoke at fixed price.
1 to 3 days · fixed price
£1,500–£3,500per build · fixed
A single, tightly-defined automation — exactly what most people picture when they say "a Make.com workflow". An invoice-email extractor. A Slack bot. A broken Klaviyo flow rebuilt. A Zapier replacement. Built, tested, deployed, documented. No stabilisation tail; the build is too small to need one.
Scope a Quick Win1 to 2 weeks · fixed price
£4,500–£7,500per build · fixed
One workflow implemented end-to-end. Light on integrations (one or two systems). The sweet spot for a first AI build off the back of a Readiness Audit: small enough to commit, substantial enough to deliver real recovered capacity. Includes test data, monitoring, documentation, light training.
Scope a Focused Sprint3 to 4 weeks · fixed price
From £8,000production build · fixed
A production system, not a single automation. Multiple systems wired together, monitoring, documentation, team training, and a 30-day stabilisation tail — four weeks of senior delivery. Clean scope with one or two integrations lands at the £8,000 floor; multiple integrations, custom AI logic or unusual data sources typically £10,000 to £18,000.
Scope a Production SprintYour scenario does not fit any of these? Common. We scope to value on a 30-minute discovery call and quote fixed-price after. Builds use the right tool for the task: Make.com for managed orchestration with a wide app library, or bespoke code via Claude Code for genuinely custom applications. We are loyal to none of them.
The Sprint is calendar-light for your team. We need roughly two-to-four hours of your time per week: kick-off, demo, integration coordination, go-live. The build itself is our work.
90-min kick-off call. Workflow scope confirmed against the audit. Access to your systems set up (APIs, sandboxes, test data). First build session by end of week.
Core workflow built. Friday demo with your team: actual workflow running, against test data, in your environment. Feedback collected for week 3 refinement.
Workflow now running against real data. Monitoring + alerting in place. Documentation drafted. Friday demo + final-week sign-off.
Workflow goes live. Your team trained on operating it. Documentation handed over. 30-day stabilisation clock starts; we monitor + fix issues for 30 days at no further cost.
Every Sprint implements one of these. The audit ranks them for your business; this is the menu.
Stop re-keying data between disconnected systems. Workflow automation connects your CRM, accounting, inbox, project tracker and storage so they pass work to each other automatically. Built on Make.com, implemented in days or weeks depending on scope, by Wingenious.
See capability →Automate lead enrichment, scoring, routing and follow-up. From form submission to sales call in minutes, not days. Built on Make.com with Claude/OpenAI.
See capability →AI-powered marketing workflows: content generation, campaign optimisation, multi-channel orchestration. Layered on top of Klaviyo, HubSpot, Mailchimp.
See capability →Automate document tagging, classification, OCR and routing with AI. Built on Make.com with Anthropic Claude or OpenAI extractors. Implemented in production in four weeks by Wingenious.
See capability →AI-powered customer support that resolves 60–80% of common queries without a human. Multilingual, brand-voice consistent, integrated with your stack. Implemented in four weeks by Wingenious.
See capability →Connect your CRM to AI workflows: lead enrichment, deal updates, follow-up drafting, pipeline forecasting. Built on HubSpot, Salesforce, Pipedrive.
See capability →AI workflows for recruitment screening, employee onboarding, HR admin. Compliant with UK employment law. Built on Make.com + your HR tool.
See capability →AI-powered data cleansing, deduplication, and standardisation. Make your customer + product + supplier records actually trustworthy.
See capability →Move beyond RFM. AI clusters customers by behaviour patterns you didn't know existed. Targeted campaigns convert 2–5× better.
See capability →Dynamic pricing, competitor monitoring, and AI-driven price testing for UK ecommerce and B2B. Lift margin without losing volume.
See capability →AI customer support in 100+ languages with auto-detection. Brand-voice consistent. Built for UK SMEs selling into Europe and beyond.
See capability →Personalised product recommendations that lift AOV by 15–30%. Built on your actual customer data, not generic ML. For Shopify, WooCommerce, Magento.
See capability →AI-augmented dashboards that surface insights, not just charts. Built on your existing data, integrated with Slack/email for proactive alerts.
See capability →No bespoke runtime that locks you in. Every Sprint runs on tooling that is well-known, well-documented, and switchable if your team prefers different tools later.
Plus OpenAI · Anthropic Claude · Pinecone · Supabase · the major UK SME platforms (Shopify, Xero, HubSpot, Pipedrive, Sage, Salesforce, ...)
Not ready to commit £8,000 to a full Sprint? The Wingenious First-Build Guarantee delivers a working prototype of the proposed Sprint workflow in seven days for £1,000. Test it on your real data. If it works and you proceed to the full Sprint within 60 days, the £1,000 credits in full. If you walk away, you keep the prototype.
A productised build that implements one named AI workflow in production, integrated with your existing stack, with weekly demo cadence and 30 days of stabilisation. Built on whichever tool genuinely fits the job: Make.com for orchestration-shaped workflows, or bespoke code via Claude Code where the build is genuinely a custom application or dashboard. Two delivery shapes: Quick Win (£1,500 to £3,500, 1 to 3 days) for small, tightly-scoped automations; Standard Sprint (from £8,000, 4 weeks) for production workflows. The Sprint is Step 03 of the Wingenious approach, typically scoped from a prior Readiness Audit, sometimes after a £1,000 Prototype.
Right tool for the right task. Make.com suits a wide app library and managed infrastructure for orchestration-shaped builds, and is fast for a non-technical SME team to maintain. Bespoke code via Claude Code suits genuinely custom applications, internal dashboards, or LLM-powered tools that no off-the-shelf workflow platform handles cleanly. The audit recommends which tool for your specific build; we are not loyal to any platform. For some Sprints we use a combination (Make.com orchestration plus a small bespoke component, for instance).
Scope and shape. A Quick Win is a single, tightly-defined automation that takes one to three days of senior time to implement, typically £1,500 to £3,500. Examples: an automated invoice email-extraction flow, a single-purpose Slack bot, a Klaviyo flow rebuild, a custom Zapier replacement that broke. A Standard Sprint is a four-week production workflow with integrations, monitoring, documentation, training, and a 30-day stabilisation tail. The audit ranks candidate builds against this shape; some are Quick Wins, some are Sprints, the framework picks the right one.
It is the starting price for a Production Sprint, the largest of the three shapes: a four-week production workflow with multi-system integration, monitoring, documentation, training and a 30-day stabilisation tail. If your build is smaller than that, the right shape is either a Focused Sprint (£4,500 to £7,500, 1 to 2 weeks, one workflow with light integration) or a Quick Win (£1,500 to £3,500, 1 to 3 days, single tightly-scoped automation). If none of those shapes fits your scenario, we scope to value and quote fixed-price after a 30-minute discovery call. No time-and-materials, no scope creep, always a fixed quote up front. The Feasibility Study (£3,950) covers detailed scoping where the workflow needs proper analysis before quoting.
Yes. That is the default. We integrate AI on top of whatever stack you already run. Common integrations: Shopify, WooCommerce, Magento, BigCommerce (ecommerce); Salesforce, HubSpot, Pipedrive, Close, Attio (CRM); Xero, QuickBooks, Sage (accounting); SAP, NetSuite, Epicor (ERP); Gorgias, Zendesk, Intercom, Tidio (support); Klaviyo, Mailchimp, ActiveCampaign (marketing). For unusual stacks we add an integration assessment to the Feasibility Study.
The spokes under this pillar cover the typical shapes: workflow automation, document management, customer support, lead generation, personalised recommendations, customer segmentation, pricing optimisation, data cleaning, actionable dashboards, multilingual customer support, marketing automation, CRM automation, HR/recruitment automation. Anything we can scope clearly + implement in 4 weeks fits the Sprint shape. Larger initiatives (multi-month builds, novel R&D) are scoped as multiple Sprints or as Fractional CAIO engagements.
Yes. The £1,000 / 7-day Prototype Guarantee is designed exactly for this. We build a working prototype of the proposed Sprint workflow for £1,000 in seven days. If you proceed to the full Sprint within 60 days, the £1,000 credits in full. If you walk away, you keep the prototype. The lowest-risk path to commit to a Sprint.
After the Sprint goes live, the workflow runs in production for 30 days under our oversight. We monitor performance, fix issues, tune accuracy, support your team using it. After 30 days the workflow is fully owned by you. You can run it indefinitely without further Wingenious involvement, or move into Fractional CAIO for ongoing optimisation. The 30-day window is fixed; no surprise post-go-live invoicing.
Recommendations, multilingual support, returns/fraud routing, demand forecasting, dynamic pricing. Sprint-shaped.
Contract intake, conflict checks, document routing, time recording, client intake automation. SRA-mapped controls.
ERP/MRP workflow integration, document handling, supplier comms and compliance evidence trails. Admin layer, not the production line.
The Sprint implements one automation across the tools you already pay for (Make.com, your CRM, your ERP). If the right answer is genuinely new software (a custom dashboard, an internal application, an LLM-powered tool unique to your business) the sister offer is Custom Build. Two paths, same disciplined lifecycle.
Book a 30-minute call to scope the Sprint, or test the approach with the £1,000 / 7-day Prototype Guarantee first.